Social Networking Signals

Currently Google is ramping up the use of social signals more and more in their search algorithm.  These social signals are coming from sites like Twitter, Facebook, and now Google’s very own entrance with the Google +1.

If you are doing business online and need more exposure within the search engines and higher rankings it is very important that you begin implementing these signals into your own websites and becoming more active on social networking sites.

Backlinks As Social Signals

Googles algorithm originally relied heavily on backlinks but over time that has become a less effective overall way to rank a website on popularity due to the huge backlinks market that was created.  An industry of link building was built and website owners started to game the search engines as much as possible.  Google has greatly increased quality standards making onsite SEO a much more important factor and social signals from sites that are popular among the greater crowd like Facebook can now weigh in and influence the rankings of a website.